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Understanding Strategic Marketing

A guide for managers and MBA students to master marketing theory and application.

This course could save your business $1000s - if you're launching a new brand, moving into new markets, or wanting to grow your existing sales - marketing is a valuable skill that you definitely need to master.

He covers everything you need to know from preparing and planning, understanding your customers and competitors, setting your prices, and ultimately getting the right products in front of the right people. This course covers all the academic models and theories you'd learn on an MBA course, but with practical tools and examples you can use right away to get better results for your business.

The course overview includes:

  • Getting your product in front of the right people at the right time, to see your sales rocket

  • How to understand your customers better

  • Spotting new lucrative markets to move into

  • Understanding you weaknesses, and minimising them

  • Marketing theories ranging from SWOT, 4Ps, Porters 5 Forces, Ansoffs Matrix, and many others

  • Setting your prices for maximum revenue

  • How to make sure your marketing budget gets the highest return possible

  • And lots lots more!

 

What you’ll learn

  • Master a wide range of marketing techniques
  • Design a comprehensive marketing strategy for their company
  • Take control of your marketing strategy instead of being pulled along by the market
  • Feel able to take on a new marketing role at work!
  • Apply academic techniques to your company and sector
  • Deconstruct marketing terminology to use it in real life
  • Identify profitable gaps in your market for future development
  • Assess your product range for dead weight and future stars
  • Understand why some products excel and others flop - and how to make them all winners!

 

1hr 34min of video content published and 29 videos


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